| About Grapevine |
 Grapevine was founded in 1998, providing a bespoke and focused representation service for small, luxurious hotels who are worlds apart from mainstream tourism. Our hotels are owned and managed by outstanding professionals who are passionate about their hotels and proud to be different. It is their aim to provide a unique and unforgettable holiday experience to their clients. We market hotels principally to the UK high worth market, but also offer key marketing activities in Ireland and Benelux.Grapevine is a private company based in Central London, owned and run by Erika Schüle-Grosso, who has an impeccable background in Hotel & Tourism Marketing. Between 1991 and 2006 Erika was the Director of Relais & Châteaux International in the UK, organising major events, road shows and showcases here and abroad. She is known as a skilful professional specialising in the marketing, promotion and PR of sophisticated niche hotels. Erika provides a robust, yet fresh approach to intelligent marketing and effective PR in the lucrative, but complex UK travel business. It is Erika’s firm belief that independent luxury hotels must have a distinctive presence in an increasing mass market and chain hotel mentality. With her hotels Erika shares first hand knowledge of the business to build bridges and establish relationships between hoteliers and relevant operators in the travel trade, raising awareness about the hotels and creating new business opportunities for all concerned. Erika is a hotelier by background, travels extensively and loves sharing her experiences with her peers, with journalists and with prospective clients who share her passion for hotels with personality and just a touch of eccentricity. Her broad understanding of luxury, small hotels means that Erika can apply her skills to:
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